Understanding the Drivers of Brand Loyalty in Mixed Media Context

dc.contributor.author	Jaydeep Mukherjee & Pragati Tripathi
dc.date.accessioned	2016-10-27T05:23:42Z
dc.date.available	2016-10-27T05:23:42Z
dc.date.issued	2016-04
dc.identifier.uri	http://hdl.handle.net/123456789/7647
dc.language.iso	en	en_US
dc.publisher	Journal of Management and Science	en_US
dc.subject	communication model, Antecedents of brand loyalty in mixed media	en_US
dc.title	Understanding the Drivers of Brand Loyalty in Mixed Media Context	en_US
dc.type	Article	en_US