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Understanding the Drivers of Brand Loyalty in Mixed Media Context
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Understanding the Drivers of Brand Loyalty in Mixed Media Context
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Understanding the Drivers of Brand Loyalty in Mixed Media Context
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Understanding the Drivers of Brand Loyalty in Mixed Media Context
Jaydeep Mukherjee & Pragati Tripathi
(
Journal of Management and Science
,
2016-04
)
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Author
Jaydeep Mukherjee & Pragati Tripathi (1)
Subject
communication model, Antecedents of brand loyalty in mixed media (1)
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Date Issued
2016 (1)
Has File(s)
Yes (1)
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