dc.contributor.author | Arbuda Sharma & Munish Thakur | |
dc.date.accessioned | 2015-04-01T10:55:12Z | |
dc.date.available | 2015-04-01T10:55:12Z | |
dc.date.issued | 2012-06 | |
dc.identifier.uri | http://hdl.handle.net/123456789/5210 | |
dc.language.iso | en | en_US |
dc.publisher | Values-Based Management | en_US |
dc.title | Brand Management: A Decision Tool for Cultural Brand Positioning | en_US |
dc.type | Article | en_US |